What is Connected TV Advertising?
Connected TV (CTV) is a TV that is connected to the internet and facilitates the delivery of streaming video content. This includes smart TVs, TVs + over-the-top (OTT) devices, TVs + gaming consoles, and TVs + set top boxes. Connected TV advertising enables real-time buying of full-screen, sight, sound, and motion CTV ad placements to reach a specific target audience and attribute ROI to campaigns.
Digital Marketing that Works -
Savvy advertising follows the audience. And now, more than ever, those audiences are flocking to digital video. With Emaj Entertainment TV, our digital media teams (on TV and radio) can seamlessly tap into advertising’s fastest-growing channel to drive brand awareness and boost return on ad spend.